The London’s most enormous estate - Cadogan Estate asked Charlie Smith Design studio to create hoardings for their upcoming stores in Chelsea. The hoardings are designed to promote this fashionable retail area, whilst installation of a new unit is taking place.

Xuan was in charge to create a visual language through conceptual design and illustration for each installation.

Art Direction: Charlie Smith
Graphic Design: Xuan Phan

Scope of work: Graphic Design, Illustration