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Xuan Phan is a graphic designer who focuses on Graphic Design, Brand Identity & Visual Art.

She has been working with different design studios & clients in London, LA & Saigon. Now based in Vietnam.
1. Vietnam Design Day
2. On Da Dream
 3. BAKES
 4. EVA Exhibition
 5. Loi Loi
 6. Shadow Lounge
7. Du Exhibition
8. Beatbites
9. Facebook ‘Good Adds Up’
10. OOMI
 11. Cadogan Hoarding
12. 502 Bad Gateway  
13. Lab Welcome Kit
📧 xuanphannk@gmail.com

CAKE


CAKE is a 100% digital, online bank. It is the second service-based product provided by BeGroup. CAKE offers a range of flexible services which will be tailored to support the needs of each of our valued customers.

We worked on the brand strategy and created the visual identity for the brand. The bold, unexpected application of color and typography were chosen to portray Cake's cold-shoulder towards the tired aesthetic and procedures offered by the traditional financial services. CAKE is on a mission to reinvent the banking experience for the cultures and lifestyles of today.

Credits
Creative Direction: Chi-An Benjamin De Leo
Graphic Design: Daniel Keffe, Xuan Phan
Tag: Brand Identity Design, Graphic Design